Being a social media manager might seem like a very easy task right at the beginning, but there is a lot that you have to manage all by yourself as you step foot into this. From understanding what the customers want to ensuring that you make the brand come across in a positive light, a social media manager has to do it all. In this guide, William Schantz takes you through some of the most important tasks that a social media manager is expected to do.
Tasks a Social Media Manager Has to Do by William Schantz
Here are a few of the tasks that a social media manager has to do.
1. Social Listening
Being at the forefront of customer interactions, a social media manager needs to understand the needs and perceptions of the target audience first. Customers are usually very vocal about what they want. As the social media manager, you are expected to know about all of this to be able to respond in the best manner too.
2. Content Planning
If you wish to engage the audience in the best way, you have to be great with the content planning. The prerequisite to this is knowing who the target audience is first and then catering to their needs in the best way by planning content correctly. Content planning mainly involves knowing what to post and when so that you can get the maximum reach.
3. Social Networking
As a social media manager, you are required to form the right connections with authoritative figures so that you can get the maximum reach. William Schantz says that when you form the right connections, it allows you to leverage their following to also help you reach great heights. To form networks, you need to be farsighted and must also have solid communication skills. That way, you can reach the audience in the best possible way.
4. Finding Relevant Content
With so much clutter on social media in the modern day and age, it is very hard to engage the target audience. You need to find content that can get the audience interested and make them want to work towards understanding things well. How do you do that? The best way is to understand what intrigues the target audience and then provide them with exactly that.
5. Responding to Queries
Customers who have complaints can harm the company. As the social media manager, you need to respond to customer inquiries and complaints in the best possible way, making use of your communication skills. Understand how important this is for you to build rapport with customers, on whom the success of the company eventually depends.
6. Analyzing Content Performance
You also have to analyze how well your content is doing. With a basic understanding of content analysis, you can do this. William Schantz says this is helpful to understand how your strategy is turning out to be.
Final Words by William Schantz
With these tasks of a social media manager, as pointed out by William Schantz, you can gain a better understanding of what will be required from you if you step foot in this field.