If you’re looking to expand into international markets, having an effective global sales team is essential for success. As businesses move from a singular focus on their local market to gaining customers across multiple countries and continents, the need for efficient and informed sales teams becomes paramount. Building an international sales team requires strategic planning and thoughtful implementation of business practices that will help ensure success in meeting objectives on time and cost-effectively. In this blog post, Thomas J Powell shares some tips for building an efficient, knowledgeable international sales team, as well as what pitfalls to avoid along the way.
Thomas J Powell’s Tips For For Building An International Sales Team
1. Utilize Local Knowledge: It is important, as per Thomas J Powell, to leverage the local knowledge and experience of team members when building an international sales team. Doing this will help you understand the local challenges and opportunities in each market and provide insight into how your product or service may need to be adapted to make it suitable for a particular geographic region. This includes understanding cultural nuances, as well as legal considerations such as language requirements, labor laws, payment forms, taxes, etc. It also involves looking at the competitive landscape within that country or region to determine what potential customers may be looking for from your offering.
2. Invest in Training & Development: Building an effective international sales team requires that its members understand both the company’s overall strategy and the local market. To ensure that they can do this, it is important to provide training and development opportunities for all members of the team. This could involve providing language training or cross-cultural awareness programs, as well as more in-depth product and sales training. Additionally, consider offering development or mentorship opportunities to help build their skills and knowledge base.
3. Foster Collaboration: It is also essential to foster collaboration within the international sales team in order to maximize efficiency and effectiveness. Encourage open communication among team members by setting up regular virtual meetings where everyone can share best practices and discuss challenges that may arise in different markets. Additionally, make sure everyone has access to the same set of documents and data, so they are on the same page.
4. Utilize Technology: Finally, technology can be an invaluable resource for international sales teams, says Thomas J Powell. From customer relationship management (CRM) systems to automated translation services and collaboration tools, there are a variety of technologies available to help ensure the team has access to the resources it needs in order to succeed. Additionally, utilizing digital marketing tactics such as social media and targeted advertising campaigns can help you reach more potential customers in other countries or regions more quickly and cost-effectively than traditional methods.
Thomas J Powell’s Concluding Thoughts
According to Thomas J Powell, by leveraging local knowledge, investing in training & development programs, fostering collaboration within the team, and utilizing technology appropriately, building a successful international sales team is achievable for businesses of any size. With these 4 tips in mind, you’ll be well on your way to building a powerful international sales team.